ChexQuest® for Ralston's Chex Cereals
and General Mills

Challenge:  Strengthen brand identity - Sell more cereal to kids, age 8-14

Solution:  The creation of an interactive promotional game, web site and screen saver that appealed to boys and girls

Results: 

• 6 Million CDs shipped inside cereal boxes in < six weeks
  
• Sales increased 248% - Sales sustained for eight months
  
• Over 850,000 visitors to the Web site
  
• Over 150,000 downloads of ChexQuest II and screen saver. 
  
• Fan mail from hundreds of kids and parents 
  
• Significant media coverage on television, radio, newspaper and point of purchase
  

Awards:  Golden Reggie and Silver Effie

View the ChexQuest television commercial right now!

Click here to see a nationally broadcast television commercial featuring our game.

Click here to download ChexQuest as it was originally shipped in cereal boxes. You can make a CD-ROM from the files or install them to your hard drive. It will take a while to download--it's 90 MB in size (most if that is for the videos).

For a slimmed-down version (27 MB), click here. This version omits some bonus videos. The game itself will run just fine.

NOTE: This is a Windows version only. It should run fine on Windows 95/98/ME/XP. Aboslutely no support or help of any kind will be provided. There is no guarantee that the software will work on your computer or system. Do this at your risk. When the installer starts up, do NOT install QuickTime. The installer will want to install an older version.

Here's a link to a ChexQuest fan web site!

Other related stories:

Read about Mike's previous company, Digital Cafe, that was responsible for the development and creation of this product.

Contact Mike's office to discuss your business needs, marketing strategies or sign up to receive his eletter by clicking here right now.