ChexQuest®
for Ralston's Chex Cereals
and General Mills

Challenge:
Strengthen brand identity - Sell more cereal to kids, age
8-14
Solution:
The creation of an interactive promotional game, web site
and screen saver that appealed to boys and girls
Results:
- 6
Million CDs shipped inside cereal boxes in < six weeks
- Sales
increased 248% - Sales sustained for eight months
- Over
850,000 visitors to the Web site
- Over
150,000 downloads of ChexQuest II and screen saver.
- Fan
mail from hundreds of kids and parents
- Significant
media coverage on television, radio, newspaper and point of purchase
Awards:
Golden Reggie and
Silver Effie
|
|
View
the ChexQuest television commercial right now!

Click
here to
see a nationally broadcast television commercial featuring our
game.
Click
here to download
ChexQuest as it was originally shipped in cereal boxes. You can
make a CD-ROM from the files or install them to your hard drive.
It will take a while to download--it's 90 MB in size (most if
that is for the videos).
For
a slimmed-down version (27 MB), click here.
This version omits some bonus videos. The game itself will run
just fine.
NOTE:
This is a Windows version only. It should run fine on Windows
95/98/ME/XP. Aboslutely no support or help of any kind will be
provided. There is no guarantee that the software will work on
your computer or system. Do this at your risk. When the installer
starts up, do NOT install QuickTime. The installer will want to
install an older version.
Here's
a link
to a ChexQuest fan web site!
Other
related stories:
Read about Mike's previous company,
Digital Cafe,
that was responsible for the development and creation of this
product.
Contact Mike's office to discuss
your business needs, marketing strategies or sign up to receive
his eletter by clicking here right
now.
|