Paula Abdul

What Mike Did:

Paula is a resilient and constant “reinventor.” She’s gone from being a dancer to MTV star, doing television and American Idol, to infomercials, speaking and her own line of products. I was asked to advise Paula while she developed her personal brand, helped her build her own list (like many big stars, she didn’t have control of her own database), crafted her messaging, scripts and directed her for a T-Mobile campaign.

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