Mike's Case Studies
I have a simple rule of business: I only work with people I love and businesses I love or can fall in love with.
WHY? Because when I’m inspired, I can put my whole heart into you and together we will create a useful experience that produces rapid results.
The clients I have worked with have had massive success in transforming their businesses. Below are the eight primary business categories that I have helped cultivate and transform. .
If your business type or category isn’t listed, let’s chat and see what kind of magic we can create. Every business and every owner has the same fundamental challenges.
Every business needs a unique story so it can be positioned as a “category of one,” so it can own and dominate an idea in your prospect’s mind with preeminence and authority. The same is true with YOU, the founder and owner of the business. As a business owner, you need to be seen as an authority, expert, or celebrity with status to make you competition and recession proof.
That’s what we do together.
Personal Brands and Celebrities
John Assaraf
For years, I've advised and worked with John on his automated webinar....
John Assaraf and Neurogym
What Mike Did:
For years, I’ve advised and worked with John on his automated webinar scripts and offers. He produced the first five shows at my studio and his companies generate over 8-figures per year based on our system and process.
Figure/stat improvement: $1mm per month!
“There are those who lead and those who follow and then there are trend creators. Mike is a true leader who uses his creative genius and relentless pursuit of new frontiers and technologies to change the landscape of what is possible and usable in today’s crazy, ever-changing business landscape.” John Assaraf, NY Times Bestselling Author, CEO NeuroGym.com
Paula Abdul
Paula is a resilient and constant "reinventor." She's gone from being a...
Paula Abdul
What Mike Did:
Paula is a resilient and constant “reinventor.” She’s gone from being a dancer to MTV star, doing television and American Idol, to infomercials, speaking and her own line of products. I was asked to advise Paula while she developed her personal brand, helped her build her own list (like many big stars, she didn’t have control of her own database), crafted her messaging, scripts and directed her for a T-Mobile campaign.
Jordan Belfort
Before "The Wolf of Wall Street" movie was released, Jordan began his...
JORDAN BELFORT – THE WOLF OF WALL STREET
What Mike Did:
Before “The Wolf of Wall Street” movie was released, Jordan began his sales training business and needed help crafting his sales video messaging and using online video to sell his “Straight Line” training program. I produced and co-hosted several online shows with Jordan and launched his products to my audience. I’ve also spoken and sold on Jordan’s stage several times. He’s a fascinating and dynamic personality to work with.
Figure / stat improvement:
In our first video sales webinar, we produced over $130,000 in sales in 90 minutes. The webinar was written about on CNBC.
Richard Dreyfuss
Richard and I met randomly on a flight to SXSW (South by South West)...
RICHARD DREYFUSS
What Mike Did:
Richard and I met randomly on a flight to SXSW (South By Southwest) and connected over his philanthropic work. Over the course of several months, I advised Richard and his team on how to leverage his celebrity status to grow his non-profit audience, raise more interest and money more effectively. Richard and I produced several video programs together to further his cause.
Tony Robbins
I coordinated and connected Tony with some of the smartest and ...
TONY ROBBINS
What Mike Did:
I coordinated and connected Tony with some of the smartest and brightest marketers in the world, and as a result of that, we helped Tony produce two successful online launches. I set Tony up with a home video studio and gave him the idea for “The New Money Masters” – a program that featured legendary marketers, Frank Kern, Jeff Walker, Eben Pagan, Russell Brunson, Brendon Burchard, Dean Graziosi, Dean Jackson, Marie Forleo, and more. Tony changed my life and he's still an advocate and a friend. He was kind enough to narrate my “sizzle reel” which has served as a fantastic credibility booster anytime I walk on stage.
Deepak Chopra
I worked with Deepak and his team to expand their "Date with...
DEEPAK CHOPRA
What Mike Did:
I worked with Deepak and his team to expand their “Date With Destiny” presence, event marketing, copywriting, and a book launch. My wife Vivian worked for Deepak for several years as his event marketer.
Brian Tracy
I've served as an advisor to Brian Tracy helping him and his...
BRIAN TRACY
What Mike Did:
I've served as an advisor to Brian Tracy helping him and his team with product offers, product creation, marketing and have spoken on his stage several times. Brian is a sage – he’s forgotten more than most of the smartest business people on the planet will ever learn.
JJ Virgin
J.J. and I started "Health Network LIVE", an interactive online TV show...
J.J. Virgin
What Mike Did:
J.J. and I started “Health Network LIVE”, an interactive online TV show that featured dozens of NY Times Bestselling Authors, health professionals and doctors including Dave Asprey, Dr. Alan Christenson, Sara Gottfried, Dr. Tom O’Bryan, Srini Pillay and other big personalities who are regularly on Dr. Oz and other syndicated television programs. I worked with J.J. to develop her online webinars and have served as a technical and marketing advisor to her.
Figure/stat improvement:
Helped her launch two bestselling books and produce multiple online TV shows
Food and Beverage
Bulletproof Labs
I serve as a business and marketing advisor to Dave Asprey. Full...
BULLETPROOF COFFEE & DAVE ASPREY
What Mike Did:
I serve as a business and marketing advisor to Dave Asprey. Full Disclosure: I’m an early-stage investor in Bulletproof and Bulletproof Labs.
Functional Medicine
Bulletproof Labs
I'm both an investor in Bulletproof Labs (and Upgrade Labs) and...
BULLETPROOF COFFEE & DAVE ASPREY
What Mike Did:
I serve as a business and marketing advisor to Dave Asprey. Full Disclosure: I’m an early-stage investor in Bulletproof and Bulletproof Labs.
Gowri Reddy Rocco, M.D.
... specializes in bioidentical hormone replacement...
DR. GOWRI REDDY ROCCO
What Mike Did:
Dr. Gowri Reddy Rocco specializes in bioidentical hormone replacement therapy. She was looking for ways to increase her visibility and status as a medical professional, desperately wanted to share her message, had been “working on” a book for five years and dreamed of speaking and getting in the media, TV and podcasts but didn’t know where or how to begin. I helped Dr. Gowri find her voice, create a message, craft her stories and get her book published to #1 international status. I also media trained and interviewed her so she is ready for local and national television. We repriced her services that have increased her income and profitability significantly. I also got her booked for her first speaking opportunity.
More importantly, I convinced Dr. Gowri to finally talk about her and ask permission of her incredible celebrity friends and patients including Suzanne Somers, Sarah Palin, Dr. John West, NASCAR Legend Walker Evans and hopefully in the near future a veritable cornucopia of other celebrities and rock stars we’ve all heard of.
Dr. Shelly Sethi
...is a functional medical doctor. Her goal was to expand her expert...
DR. SHELLY SETHI
What Mike Did:
Dr. Shelly Sethi is a functional medical doctor. Her goal was to expand her expert status and authority, improve her influence and persuasion skills, find her “voice” and message, grow her platform and position herself so she can charge more for her services. I helped her become a #1 international bestselling author, improved her messaging, developed her TED-style speech and created additional packages to elevate her value and pricing. Dr. Shelly graduated by speaking on my stage.
Katalyst
Dr. Lenarz is an extremely talented doctor who specializes in pain.
DR. KAYLEA BOUTWELL LENARZ
What Mike Did:
Dr. Lenarz is an extremely talented doctor who specializes in pain. She’s also incredibly funny, engaging and a natural-born presenter and performer. She belongs on stage in front of audiences. We worked on her messaging, origin story and transitioned out of a practice she worked at for over a decade to starting her own practice. After honing her story and message, we helped her publish her book and become an #1 international bestselling author. Next, we turned her story into a TED-style talk and put her on my stage. I media trained and prepared her for on-camera performances on television, web video and podcasts.
Rejuv Medical
As the CEO of a 27,000 sq. ft. wildly successful integrated medical...
JR BURGESS
What Mike Did:
As the CEO of a 27,000 sq. ft. wildly successful integrated medical fitness practice, JR was on a mission to change the face of healthcare by helping other medical practices around the world implement the systems he’d developed in his own medical practice. I’ll let JR tell you his story…
“I used to work grueling, 100-hour work weeks at the expense of my family and my personal health. We had moderate success, but I knew there had to be a better way to share my message and help more practices using our Cash Practice Success Platform. When I met Mike and learned about his systems, I immediately knew that it would be a “game changer” for us. I began implementing and with Mike’s advice, we got clear on our message, increased our prices, skyrocketed our conversions and we’ve DOUBLED OUR BUSINESS IN ONE YEAR. We now guide over 60 practices worldwide in implementing medical systems that provide patients alternatives to drugs and surgery while addressing the real cause of disease and degeneration. I’m intensely grateful for Mike and his team.”
More importantly, I convinced Dr. Gowri to finally talk about her and ask permission of her incredible celebrity friends and patients including Suzanne Somers, Sarah Palin, Dr. John West, NASCAR Legend Walker Evans and hopefully in the near future a veritable cornucopia of other celebrities and rock stars we’ve all heard of.
Core Wellness
One week after training with me, Tyna enrolled 11 doctors at $11,000.00...
DR. TYNA MOORE
What Mike Did:
One week after training with me, Tyna enrolled 11 doctors at $11,000.00 each for a coaching program and reduced time in the clinic, to one day per week working with patients.
"Closed 11 Deals for $11,000.00 Each In Just One Week!”
“BLUE SKY” SPACE AND ARTIFICIAL INTELLIGENCE
Peter Diamandis
Peter Diamandis is the founder of Abundance 360 and The New York...
PETER DIAMANDIS
What Mike Did:
Peter Diamandis is the founder of Abundance 360 and The New York Times best-selling author of Abundance and Bold. I've interviewed Peter multiple times and advised him and his team on launch strategies, product creation strategies and their online marketing. I'm a regular advocate and attendee of the Abundance 360 event.
I worked with Peter and his team on his stage “audience capture” strategy. As soon as he implemented the process, he increased his list size of “right fit people” by over 50,000 people in a few months. This helped him grow his annual event and membership platform, “Abundance 360” which attracts worldwide visionaries, influencers and financiers.
Figure/stat improvement: Over 50,000 new leads in four months.
Neocortex Ventures
We're On The Verge Of Becoming Superhuman
ALEX BATES
What Mike Did:
“We’re On The Verge Of Becoming Superhuman” – Alex Bates is obsessed with artificial intelligence and neural networks. He built and sold an AI company, MTELL which pioneered machine learning in industrial diagnostics. That’s the technobabble. Alex is all about augmenting people to become superhuman. I helped him craft his core story around human transformation, not things, about being, not doing which resulted in messaging that cuts through straight to your soul. Armed with the message, clarity and confidence, in just six months, Alex wrote and published the #1 international best selling author of “Augmented Mind: AI, Superhumans, and the Next Economic Revolution”, got media trained and expanded his platform to a new web site and is in the process of expanding his reach through speaking, podcasts, “Neocortex Ventures”, his incubator and “Global Mind”, an elite AI and Machine Intelligence mastermind group.
Figure/stat improvement: Acceleration, amplification and elevation. In just six months, Alex is branded, a #1 international bestselling author, has a brand-representative website, messaging, is media trained, has citations and visibility on Entrepreneur, Reuters, The Boston Globe, Yahoo Finance, CBS, NBC and Fox. We also developed an offer for his new mastermind group.
PROFESSIONAL SERVICES
VIP
When we first met, Doug ran a $100 million insurance company...
DOUGLAS TRAYLOR
What Mike Did:
When we first met, Doug ran a $100 million insurance company that creates unique financial instruments for banks that are sold by financial advisors. His goal is to reach $1B in sales in five years and knew he needed to uplevel his speaking, authority, influence, get media trained, become a bestselling author and become more accountable. In less than 90 days, he became a #1 International Bestselling Author, developed his TED-style speech, created his press package, media trained and interviewed him professionally in studio. Doug’s big breakthrough came when we worked on an offer story that he delivered to a prospect he had been working on for nearly five years and closed an $80 million deal. You read that right – $80 Million! That opportunity has developed into a relationship Doug values in the hundreds of millions – putting his company at a run rate of $1B, 4 years sooner than he anticipated.
Figure/stat improvement: An $80 million deal closed in 48 hours was just a start, take a look at this text message from Doug – he anticipates reaching $1 Billion in revenue this year…now, if I only would have negotiated a percentage! Doug, remember me during the holidays!
CardioRisk Laboratories
Todd Eldredge is the founder...
TODD ELDREDGE
What Mike Did:
Todd Eldredge is the founder of CardioRisk Laboratories. Todd has a unique product that saves lives by predicting heart attack and stroke risk early by measuring plaque levels in arteries. For years, he’s struggled to establish authority and converting doctor and medical lab leads into customers. In less than six months, we crafted his messaging, produced and published a #1 international bestselling book, created a new package offering, increased his prices and composed a speech and offer that resulted in the highest converting sales from a single event in the history of his company. We also developed a personal, authentic and emotional core story that connected deeply with his target audience in his speech and book. He called me recently from his car with his wife, both of them in tears, thanking me for their best year ever.
Figure/stat improvement: Last year Todd reported he had the best sales in the history of his business due to the book, product offering and the presentation speech we crafted!
“I just received a message from my accountant – our business has MORE than DOUBLE the number of accounts using us this April and May compared to the same time period LAST April and May! I’m verklempt!! 😂🤩🙌Thank you so much! I believe that is a direct result of the book and the subsequent platform it created. Thank you, thank you, THANK YOU!!”
SAAS, SOFTWARE SERVICES, DIGITAL PRODUCTS
Digital Cafe
... was one of the first interactive digital marketing agencies in...
DIGITAL CAFE
What Mike Did:
Digital Cafe was one of the first interactive digital marketing agencies in the world, launched in 1989 and sold to a $1b advertising agency, Campbell-Mithun which was owned by the publicly-traded Interpublic Group (IPG) in 1999. In addition to developing some of the Web's first sites, we produced CD-ROMs and interactive games and screensavers for large brands including General Mills, Twentieth Century Fox, Sony, BMW, Domino's Pizza, AT&T, IPG (Interpublic Group), 3M, Carlson Companies, Carlson Wagenlit Travel, Medica, Blue Cross/Blue Shield and some of the nation's largest advertising agencies including Fallon, Colle McVoy, Martin Williams, Yamamoto, BBDO, Carmichael Lynch, Periscope and more.
Figure/stat improvement: One of our most successful products we produced was “Chex Quest” – a non-violent game that shipped in six million boxes of General Mills cereal, funded by America Online. Cereal sales increased 120%. We also produced some of the web’s first movie websites for 20th Century Fox and Sony that featured digitized movie trailers.
Here’s the animated trailer for Chex Quest – back when producing 3D animation took days!
NON-PROFIT PHILANTROPHY
JustLikeMyChild Foundation
... has built seven school structures, a full hospital...
JUST LIKE MY CHILD FOUNDATION
What Mike Did:
Just Like My Child has built seven school structures, a full hospital with an operating room, a dental center, but more importantly the Girl Power Project, a self-replicating curriculum and system that keeps girls in school, teaches them about their bodies, prevents them from getting pregnant, early child marriage, sex slavery, and has been validated by Texas A&M University, the Obama Let Girls Learn program, and CGI, the Clinton Global Initiative.
My son, for his bar mitzvah, raised enough money to build a library in Uganda and together as a family, we celebrated my wife's 31st trip, my son's fifth, and my sixth to the village where we were greeted by hundreds of children and families whose lives have been saved and changed by the work Just Like My Child Foundation has done.
Figure/stat improvement: Thousands of lives saved, hundreds of girls in school and counting!
PERSONAL & PROFESSIONAL DEVELOPMENT
Rob Actis
Over three months, I helped Rob build his brand, grow his platform...
ROB ACTIS
What Mike Did:
Over three months I helped Rob build his brand, grow his platform, grow a community of thousands, and start speaking on stages. He is now getting paid 5 Figures to consult entrepreneurs and business owners.
Testimonial:
“I know I touch lives as the voice behind Hal Elrod’s, Miracle Morning Audio Books. My career as a professional voice over actor has been prosperous and something I passionately love doing. I’ve triumphed over many hardships, including the near death of my daughter (and myself!) and I realized what made that triumph possible. Action. I knew I was meant to help people, but I had no idea how to get started. I found Mike’s systems and coaching to be invaluable. Over 3 months. I’ve built my brand, grown my own platform, grown a community of thousands, I’m speaking on stages and have taken the experience and advice I used to give away for free and am now getting paid 5 Figures to consult entrepreneurs and business owners. It is a beautiful thing to wake up every morning and know that you're making a difference with your message. Mike showed me the steps needed to accomplish it all. I am sure glad I took action.”
~ ROB ACTIS
Mari Carmen Pizarro
When Mari decided to leave her comfortable job...
MARI CARMEN PIZARRO
What Mike Did:
When Mari decided to leave her comfortable job to follow her dreams, she never knew it would be so incredibly difficult. She thought: “What could go wrong? I'm smart, educated and had a pretty decent career with great professional development. I helped her perfect her sales message, work on creating a referral network and encouraged her to charge big bucks to big companies (confidently).
Figure/stat improvement:
“He even taught me how to handle a prospective client that was being difficult allowing me to close a $420K deal. My consulting firm went from low six figures to seven in four months. Yep, that's a million dollars in four months.”
You Everywhere Now
...helps business owners, entrepreneurs and...
YOU EVERYWHERE NOW
What Mike Did:
You Everywhere Now helps business owners, entrepreneurs and service professionals elevate their brands, become known experts, authorities and celebrity status as bestselling authors, professional “TED-style” speakers, productize their knowledge, become high-paid coaches, consultants and advisors, increase their sales skills, get media trained or launch a new business in record time. Our training events have produced over 1,800 #1 bestselling authors, thousands of high-paid coaches and consultants, trained hundreds of professionals to become professional speakers and media trained hundreds of entrepreneurs so they can appear on local and national television and podcasts. The digital products are all sold with automated webinars. The company was acquired in 2018.
Figure/stat improvement: Multi-million dollar company, built from scratch and sold in 2018
The You Everywhere Now Product Suite consisted of six primary products:
Publish and Profit – This product launched over 1,800 bestselling authors with digital training and live events. The course teaches business owners how to find their voice, gain clarity and confidence on their book idea, produce a catchy title and subtitle, rapidly write their book, self-publish, and achieve #1 international bestseller status in less than 90 days. The user is guided on how to use the book to build and grow a business, generate leads, get speaking engagements and increase their income, status, authority and influence. And finally, there are resources to get booked in the media.
Consult and Profit – This is a proven business-building system based on a ten-year platform that guides the student on powerful strategies to influence, persuade and close $5,000, $10,000, $25,000 and larger coaching, consulting and advising opportunities. For individuals that don’t have businesses, there is a complete system that shows an entrepreneur how to start a service business with no prior experience. This system and previous products based on the platform was sold to over 10,000 individuals.
Speak and Profit – This system teaches entrepreneurs and business owners how to prepare and present TED-style speeches to build and grow a business. It includes step-by-step modules to get booked and paid to speak, persuade, influence, entertain, educate, pitch and close deals to increase exposure, sell products and services and earn more money.
Create and Profit – Most business owners reach a point in their careers where they want to productize their knowledge instead of selling time. This system guides any one step-by-step on how to create a digital product and put your business on autopilot. It shows anyone in virtually any business how to turn books, knowledge, wisdom and expertise into high-priced, high value products and sell those products with automated webinars.
Publish and Profit Certification Program – This is a proven system that guides business-minded entrepreneurs how to start a highly profitable book marketing agency step by step. Customers were trained on how to become experts on producing and launching books for clients and customers as a paid consultant. We certified hundreds of individuals on how to start and grow a business – some of our most successful “certs” grew 7-figure businesses from this system.
Celebrity Bootcamp – This in-person media-training program helped business owners become camera confident, build a complete media kit, a television-quality infomercial, sizzle reel, photos and craft a brand message to get on TV, radio and podcasts in just three days. Each attendee was interviewed, broadcast and provided with industry “As Seen On” citations for ABC, NBC, CBS, Fox and other major media outlets.
