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30 Years of Influence and Persuasion Experience in 40 minutes

September 14, 2020

Have you ever wondered how to charge $50,000, $250,000, $500,000 or MORE for a professional service or product?

Or how to go from getting paid for doing to knowing to actually BEING?

How do you sell something like that? Influence a prospect? What IS the enrollment process? What kind of questions do you have to ask for people to raise their hands and say, “I've been looking for someone just like you, I already know I want to work with you, and how do we start working together right now?”

This episode of the Capability Amplifier is special because it’s my first solo episode. I'm going to teach you everything that I've learned about influence persuasion and enrolling high ticket clients over the last 30 years, in about 40 minutes. 

All of this and more including how to go from a face to face business to a virtualized, digitized and de-materialized one plus I share how to scale it with your sales team on this episode of Capability Amplifier.


Over the last 30 years I have personally sold over $60 million worth of products and services online and face to face. That includes scaling businesses and teams. Today I’m going to share exactly how I did it, starting with how I have been working with Dan Sullivan in Strategic Coach, doing something we call the Free-Zone Frontier. (If you're not familiar with that, definitely check out what the Free-Zone Frontier is in this previous episode) 

Dan and I started a project with the idea being he wanted to generate a minimum of 100 leads per week for his sales team that were pre-qualified, hand raisers wanting to enroll in one of his three programs. He also wanted me to be able to teach and make this system viable for other members of Strategic Coach. 

All of this came from a moment Dan and I had together that we call the Civitas Moment. (During another past episode called The Best Pitch You've Ever Heard. If you haven't already, definitely check it out.) It’s the equivalent of saying, I love you, in the world of sales and marketing when someone shows up saying, “I already know I want to work with you, how do we start working together and it feels like I've been looking for someone just like you forever!

In the old days of traditional sales, it took many, many follow ups and a number of connections to close a deal but I say BullSh#@ to that. I think it's important to get your marketing and messaging nailed and be able to create a replicable and scalable system and then add automation to do the tedious, repetitive work.

Inside this episode I’ll guide you through all the most important stuff that I am doing with Dan and a lot of my clients inside the Superpower Accelerator program, plus I'll give you actionable steps to take in order to grow and move forward.

One of the things that I'm going to share with you is a cheat sheet that goes over all of these concepts. It's organized and structured, so download and listen to this episode right now so you can be prepared to take notes, then go watch the YouTube video here!

If you like powerful conversations with strong opinions, and elevated answers, head over to and scroll down to leave me a message, rate, review, and share! 

After you listen to the interview, leave me a message and let me know what you think of this episode OR ask a question you’d like Dan or me to answer in an upcoming episode! 

Head over to Capability Amplifier, scroll down and click “Send a Voice Message”. Dan and I give away cool gifts to a lucky winner every week. I think it should be you!


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