Let's face it, most social media activity is a complete waste of time.

It's a good way to feel completely overwhelmed and trying to figure out how to make Google+, Twitter, FaceBook, LinkedIn and YouTube drive more customers, leads and sales can be complicate, time-consuming and annoying.

But there is a way out of the mess – and that's what this interview is all about.

My good friend, Simon Mainwaring, author of “We First: How Brands and Consumers Use Social Media to Build a Better World” came to Digital Cafe studios to talk about the importance and value of creating a “Social Media Blueprint” and how it can build your brand, community and profits.

Besides having an awesome Australian accent, Simon was an award-winning Nike creative writer at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy as well as consulting on dozens of Fortune 500 brands for leading advertising, production, digital and social media companies. He has received over sixty international creative awards at the Cannes Advertising Festival, the One Show (U.S.), the Kelly Awards (U.S) and the British Design & Art Direction Awards.

In this interview, Simon reveals his 8-step process for creating a social media blueprint for any business, non-profit or individual.

You'll discover how you can use branding secrets and strategies big brands like Coca-Cola, Toyota, Richard Branson use to tell their stories and much more.

Here's a summary of the 8-step process:

1. Identify the Marketplace
2. Define Your Brand, Purpose and How You Tell Your Story
3. What's Your Personality? How do you LISTEN and SPEAK?
4. How to get Alignment inside Your Company – whether you have 2 or 2,000 employees
5. Community Building – the Partnerships Between Brands and Consumers
6. Communication Engagement and Measurement
7. Maintenance – How Do You Maintain and Measure ROI?
8. Management, Leadership and Positioning

The list might not look or sound exciting, but the interview IS.

If you want to spend more time with Simon, he makes an offer for an event, We First Seminar, that's taking place February 1-2 in Marina Del Rey and he's offering a $300 discount too.