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Rewind: Amplify Yourself

May 20, 2020

What if you could expand your capabilities beyond your wildest dreams? Imagine only spending time doing the things you LOVE and are really, really good at. Imagine having more time to relax and enjoy your life. Imagine being able to manifest ANYthing your heart desires!

In the very first episode that started it all, Dan Sullivan and I set out to help you expand your business and your personal life, and provide helpful tips, ideas, and strategies to get you there on our podcast, Capability Amplifier.

Every human being has a natural desire to increase their capability. As someone increases their skills over time, however, they don’t always perceive their own value as having increased as much as their customers’ have.

The truth is, if you double your prices and get better customers, you’ll have more time to think, create, and manifest. 

A worldwide survey showed that, when organized by profitability, the bottom 80% of customers that accounting firms were working with were actually costing them money. By dropping the bottom 80% of your clients, you not only free yourself from unprofitable and uninteresting work, you’re also able to jump into bigger opportunities and play a bigger game.

Looking at your most profitable clients, figure out what activities you love doing most and if there could be a business in doing only that. This formula can be applied to anything. Make sure to ask questions that reveal what someone is interested in and passionate about and more importantly, what they see value in.

In any capital-intensive, evolutionary, entrepreneurial business, you’ll either outgrow your customers or your customers will outgrow you. 

You have to decide to elevate, escalate, and evolve on an ongoing basis. If you admire someone else’s growth, and they reciprocate, the relationship will last forever.

It is SO much fun to go back and revisit our first episode. Tons of gold in here! Go download and listen to our very first episode right now!

If you like heated conversations with a lot of opinions, head over to and scroll down to leave me a message, rate, review and share! 


Capability Amplifier
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