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Dan Sullivan’s The Gap and The Gain

May 3, 2021

Do you beat yourself up because you’re not enough?

You don’t feel successful enough, rich enough or get enough done?

This episode is the formula to stay positive ALL the time and get other people enrolled in a positive moving future as well? 

This is a 27 year old concept and one of the most powerful exercises that exists inside Strategic Coach and you're getting it here, TODAY. 

It's been tested by more than 20,000, highly successful entrepreneurs, their families, teams, and clients. It's a remarkable way of thinking about what you do every day and sends you off to bed at night happily looking forward to an even better tomorrow.

It will change your life and will definitely make you a happier, more productive person.

This episode is The Gap in The Gain, the high achiever's guide to happiness, confidence and success. Listen and Watch here.


In their latest book together, Dr. Benjamin Hardy shares one of Dan's simple yet profound teachings that until now has been known only to his Strategic Coach clients: unsuccessful people focus on “The Gap,” but successful people focus on “The Gain.”

Most people, especially highly ambitious people, are unhappy because of what they measure themselves against. We all have an ideal, which is like a moving target always out of reach.

We compare ourselves to other people or against our ideal that’s in the future.

“What’s wrong?” or “What’s missing? Or “Not enough.”

That’s “The Gap.”

When we measure ourselves against our ideal, we’re in “The Gap.” However, when we measure ourselves against our previous selves—the person we were when we set our goals and ideals—we will be in “The Gain.”

In “The Gain” we can more clearly see the progress we’ve made, and therefore will experience the happiness, confidence, and satisfaction that come from achieving—positive, powerful emotions that will motivate us to pursue new goals and ultimately become increasingly successful.

“What’s Improved?” “What’s Better?” “What’s Changed?” “What Have I Learned?”

That’s “The Gain.”

People assume that Dan never goes into the “gap” but that’s not true. Of course he does, but when his muscles tighten and he starts thinking stressful thoughts he has trained himself to notice it and take action.

Instead of measuring himself against the ideal, he asks himself, “where did I start?” and measures backwards instead. He’s then able to relax.

This is not about perfection, it’s about progress and it's having achievable progress that you need to give yourself credit for. THEN you’ll go to bed happy.

Dan and I having a blast, connecting from our Zoom Studios

Dan and I often talk about amplifying your capabilities… How you measure your progress is one of the most crucial skills to amplify your future capabilities. You've got to take ownership and be happy with your past growth of capability to get a new capability in the future.

There is SO much more exclusive information in this episode including how to use Dan’s method to raise happier, healthier kids.

Here’s where to go Listen and Watch and don’t forget to pick up your copy of The Gap and The Gain.

See you on the inside.

If you like powerful conversations with strong opinions, and elevated answers, head over to and scroll down to leave us a message, rate, review, and share! 

After you listen to the interview, leave me a message and let me know what you think of this episode OR ask a question you’d like Dan or me to answer in an upcoming episode! 


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