What takes 7 hours, 11 touch points and 4 channels?
Converting a prospect into a customer. 

This episode of Capability Amplifier is how Ai can automate the “getting to know, trust and like you” part of marketing that seems to take forever.

And my friend Joe Stolte has the most amazing laboratory possible – delivering millions of emails every week for leading experts including Peter Diamandis, Dan Sullivan, Joe Polish, JJ Virgin and Tim Morgan, Justin Donald, Dr. Neeta Bhushan,  and over 300 other thought leaders and experts through Daily.ai, his automated newsletter service.

Ai and Ai enhanced newsletters can help you hit those marks quicker than ever before. Joe and I discuss exactly why and how in this episode of Capability Amplifier. Listen here.

Here are the Key Takeaways:

1. Daily AI's core philosophy is “outcomes over outputs” – focuses on achieving real business results for clients.

2. The platform uses adaptive learning to tailor newsletter content based on subscriber behavior and engagement, not just what brands think subscribers want.

3. Daily Ai has high open rates (40-60%) and sends millions of emails daily across 37+ industries. This is because of the “smart” engagement. Daily Ai scrapes over 3 million pieces of content to provide relevant content for the reader, your potential client. 

4. Best practices for email marketing:

   – Free book offers tend to perform well due to low friction

   – The second position in newsletters often gets the best click-through rates,

   – Ads further down in newsletters get fewer but higher quality clicks

   – Friday is generally the worst day for email opens

   – 4:00AM – 7:00AM EST time works well for international audiences

5. The “7-11-4 rule” for marketing: It takes about 7 hours of interaction across 11 touchpoints on 4 different platforms to convert a cold prospect. Relevant email marketing can help you rapidly hit those engagement markers.

6. Daily AI is expanding beyond newsletters to create a “digital smart response marketing system” that will personalize messaging across multiple channels.

7. The ideal customer for Daily Ai:

   – Has a list of 1000+ subscribers

   – Has an existing, profitable product/service

   – Limited time or team for marketing

   – Growth-minded and wants to improve marketing

   – Willing to curate third-party content

8. Daily Ai is adding more personalization features, including one-to-one segmentation and automated personalized messaging based on subscriber behavior.

9. Daily Ai integrates with various marketing tools and can help optimize ad targeting on platforms like Facebook and Google.

Learn more about how Ai driven, “smart” emails can move you ahead with your goals to grow your business.

👉 Listen Now on Apple, Spotify, YouTube or wherever you stream podcasts.

Rock on,

Mike Koenigs

P.S. And don't forget, to grab your free copy of my USA Today and Amazon #1 Bestselling book – DOWNLOAD HOW TO 10X YOUR PRODUCTIVITY, CLONE YOUR SMARTEST EMPLOYEES, AND MONETIZE YOUR IP IN THE NEW Ai-ECONOMY