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Discover How in this Free Video, “The Value Gap”


What was the sentence that changed my sister’s life?

February 2, 2012

My sister, Ellen, a mother of five who home schools, was trying to figure out how to make a million dollars selling $20 ebooks.

Believe me, she needed the extra income and she didn't have years to figure out how to get it…

I taught her a simple concept that shifted her thinking and turned that $20 product into something that could sell for $500, $1,000 or more.

In a moment – I'll share with you what that concept is.

The truth is, there's no single shortcut to making real money.

(Trust me, if there was, I'd be DOING and teaching that ONE SECRET.)

But there IS a way to shorten your learning curve by modeling successful businesses and avoiding their expensive pitfalls WITHOUT ANY MONKEY BUSINESS!



In this new video, Pam Hendrickson and I show you the ONE single shift in thinking that propelled my sister's business forward AND rocketed me to an eight-figure business: that's more than $10,000,000 in case you're trying to count the zeros!
It's called the “The Million-Dollar Ladder” and I first shared it with my sister, Ellen, to help her understand how to go from selling a cheap $20 product to something that sells for $500, $1,000 or more.
(so in a weird way, I AM giving you a SINGLE shortcut to making real money, but I digress 🙂
Now I'm sharing it with you:
Click to download this PDFPam and I also share FIVE crucial concepts that we've learned during our 40 combined years in the trenches of product, event and software development.
And we're teaching you something REALLY COOL in this free PDF, “How to Escalate Your Business”that you'll get when you watch the video. It's a powerful diagram that guides you through exactly what it takes to build a 7-figure product business.
In the video, you'll discover how to make, market and launch products, and know what works and what doesn't.
So here's what we're teaching you in this completely free video:
  • what it takes to identify and connect with your ideal market so they open their wallets and buy
  • how to literally sell ANYTHING to anyone by understanding the concept of “avatars” (and we're not talking about blue aliens in the James Cameron movie!)
  • how to create an irresistible offer …something your market can't HELP but buy
  • how to sell without selling at all, without feeling yucky, without losing your integrity or selling your soul to the “dark side”
  • how to use a five-step system for creating, producing and packaging your content–AND understand what really matters and what doesn't
This video will save you YEARS of learning.
Talk soon, Mike
PS – We're getting great comments – see what some people are saying right now:
PPS – In the video, you'll also discover the two things you need to understand so your product sells on auto-pilot.
If you don't know what they are, you're doomed to making the same mistakes Pam and I made for years…

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