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Discover How in this Free Video, “The Value Gap”



May 20, 2020

What business are you in? What do people call you or you introduce yourself as?

How many competitors do you have? If you don't have competitors, you’re what I call a “Category of One” brand.

How many people today would you consider to be a “Category Of One?” 

Oprah? Elon Musk? Warren Buffet? Richard Branson?

I consider myself and my co-host, Dan Sullivan to be a “Category Of One,” because for the past 30 years we have both been in the business of making dreams come true. Both for ourselves, our employees, our families and our clients and it’s something we’re both very passionate about.

It’s like this… if someone asked me to “create the perfect profession for myself,” it is and always has been to make dreams come true. 

On this episode of Capability Amplifier, Dan and I dive into how we are able to accomplish making dreams come true for our clients. Bottom line is that we're both in the same business but have different methodologies.

We’ll cover a few client case studies, including:

  • Charlie Epstein, a mutual client who had been in the finance business all of his life. We helped turn his dream of performing stand-up comedy into a money-making, fulfilling reality. He “makes money funny” with a one-man show called “Yield of Dreams.”
  • Brett Kaufman, a very successful real estate developer and visionary, who we helped figure out the best messaging, launch a podcast and decide on a platform for his greatest creation to date, The Gravity Project. (an incredible live/work life-style facility that has affordable housing.)
  • Both are in a “Category of One”

Dan started “Strategic Coach” because he was a horrible student who barely passed high school and never went to college. He was incapable of staying awake in a classroom environment. He needed to TEACH in order to stay awake, or be really engaged with activities. 

Thus, “Strategic Coach” was born. A place where performance is appreciated and the lesson materials are about YOU. You never get bored with you, right? It’s everyone's favorite subject. 

He created structures and processes so that everyone is able to amplify their unique ability and have a community where they feel “normal.”

In our experience, most entrepreneurs feel like misfits, outsiders or aliens because of their unique way of thinking, processing information and just “being” in the world. Both Dan and I have been there, and it’s not fun. To have a place where you feel understood, welcome and appreciated is life-changing and that’s why we both do what we do.

We’re thinking about starting a school called ALIEN UNIVERSITY! What do you think?

True freedom is what most people say they want, but freedom is only created from the inside out. It takes A LOT of courage to be who you imagine that you want to be and block out the people telling you, you can't.

In order to lead a whole future you have to start with a whole present, and you can't do that if you have a half past. You have to go back and complete the unfinished business from the past before you will have confidence to create an entirely new future.

If you want to hear the rest of the conversation you can download and listen to it right now

If you like heated conversations with a lot of opinions, head over to and scroll down to leave me a message, rate, review and share! 


Capability Amplifier
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