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November 13, 2019

We all had dreams of being big rockstars when we were kids, right? Who hasn’t played air-guitar a time or two? Well, my recent podcast guest, Jason Flom was no different. He turned his dreams of Rock and Roll stardom into reality … while making the world a much better place at the same time.

I recently had the pleasure of sitting down with the leading American Music Executive, CEO, Philanthropist and Entrepreneur, Jason Flom at the Near Future Summit in San Diego, and WOW, was it inspiring!

Jason started in the music industry when he was 18 years old at Atlantic Records on the hottest day of the year, putting up posters at record stores. They gave him a staple gun, a roll of double-sided tape, Led Zeppelin posters, a ladder and off he went. He thought it was the greatest job in the world. $4 an hour AND they let him have as many free records as he wanted?! He thought to himself, ‘this is so COOL” … and that's when he gave up his “rockstar” dreams and decided he wanted to be in the music business.

Jason’s dad taught him when he was a kid to “do whatever you want to do and try to be the best at it. Just make the world a better place.” That's the only definition of success that matters. So when Jason realized he was never going to be the best guitar player or the biggest rock star, he knew he could become great at doing this. So he wrangled his way into the A&R department and discovered a band that became a hit … so they gave him a job discovering bands and that’s when things got really interesting, going on to discover countless hit-makers over the years. He worked HARD, climbed the corporate ladder and eventually became Chairman and CEO of Atlantic Records.

“Rock stars are interesting people. I believe they walk and talk differently than the rest of us. They have a certain swagger and when somebody like that walks into a room … there's not enough oxygen for everybody else. It used to be that they ALL had that, then all of a sudden, NONE of them had it. It's the dumbing down of rock and roll. There have been a lot of bands over the last decade and a half, where if they walked in a room, literally no one would care. There's nothing interesting about them. But they write good songs and play guitars and that's, I think what led to rock and roll becoming almost extinct … but it's coming back.” – Jason Flom


The Church of Rock and Roll is a lifestyle brand wrapped up in a movement that stands for the things that Jason believes in. Their three principles are, number one; be kind to yourself, other people, animals and the earth. Number two; do whatever you want with your own body as long as you don't hurt anybody else, and number three; marry who you want, what you want, whenever the fuck you want to. The physical manifestation of this is going to be food and beverage locations, (sort of like a modern day Hard Rock Cafe,) but with community service and social activism at the core. They’re creating a space for miracles to happen. Miracles of connecting with people, connecting with causes, connecting with oneself and doing good in the world. Their slogan is “miracles happen here.”

“The origin of the Church of Rock and Roll is that I was on my couch, where most of my good ideas happened. I was watching John Oliver do his remarkable diatribe on televangelist and I had this idea that I wanted to start a movement for people to come together under, these principles that I think Jesus really stood for. Without any of the dogma or negativity and create a new way for people to gather and work together to do good things, and feel good. And so it came to me …  the only church I'm qualified to start is the Church of Rock and Roll.” – Jason Flom

Jason is not only the creator of the Church of rock and Roll but he works with criminal justice reform organizations like the “Innocence Project” where he’s a founding board member and he wrote a children's book called “Lulu Is A Rhinoceros.” He shares some crazy rock and roll stories about missed opportunities with people like Bon Jovi and some not-so-missed opportunities with legends like Kid Rock … Listen to the whole show on Apple Podcasts HERE and don’t forget to subscribe, leave me a message, rate, review and share! You can leave Jason or me a message directly at Capability Amplifier to get in touch with Jason directly.


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