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The “Tingle Moment” When Inspiration Meets Motivation with Simplifiers and Multipliers

July 31, 2020

Have you ever had a “Tingle Moment?” 

You know… the moment of alignment when inspiration between two different minds meet?

It sort of feels like God is sprinkling fairy dust on your brain and you know what you just heard is exactly what you need to do and it's going to produce massive results in your life.

What if you could create that moment whenever you wanted?

On the Capability Amplifier podcast this week, Dan Sullivan and I tackle the topic of how to create a perfect, simplifier/multiplier moment. Funnily enough… Dan and I are really good examples of “Simplifiers” (Dan) and “Multipliers” (me), but they’re not personality types, rather an operating type.

If you're a simplifier you don't have to work at simplifying. You have to work at being multiplier friendly.

Dan and I have been immersed in the entrepreneurial world for decades and sometimes entrepreneurs can be described as “weird” or outsiders but when you get to know them, you notice that they just operate differently. 

Over the years we've witnessed two completely different operating modes for entrepreneurs. 

One of them is a simplifier. The simplifier wants to take complexity and make it simple. This is an inward movement. The simplifier goes inward and takes something that has a lot of different working parts and reduces it to the bare minimum number of steps that would make it easy for people to do something much more easily. 

The multiplier takes a simple thing and gets it out into the world, which is an outward movement. I am 100% MULTIPLIER. If you track my 30+ year career, everything I’ve done is about getting attention, building audiences, platforms and monetizing them.


What’s important is for the two to learn how to communicate together in a way that's collaborative. That's one of the key things when you talk about the Free Zone Frontier, on how the perfect, Free Zone Frontier partners are simplifiers and multipliers who both have businesses and create a competition free zone.

Something that has become very, very clear to Dan and I after years of being entrepreneurs and training other entrepreneurs, is that if you're a simplifier you don't need lessons on how to simplify things because you do it naturally. 

You don't really have to motivate yourself to be what you are. What you have to motivate yourself to do is to be friendly to the other side. In other words, if I'm a simplifier then my main job is to be really friendly to Mike Koenigs, who's a multiplier. 

Dan is a simplifier. What he brings to the table is that he can look at an activity that produces value and I can break it down into the simplest number of steps and put context around it. He’s been helping entrepreneurs simplify their way of being successful for almost 50 years now. 

When you put the two of us together, add systems and show people how to do what we do… the possibilities for success in both business and life are endless!

Are you familiar with “The Four M’s” (Market, Model, Message and Medium)?

When you understand how to implement the framework of ‘the four M’s,’ any problem can be solved. Always rely on a framework to simplify the complex anytime you feel overwhelmed or confused.

To get the full scoop on ‘the four M’s,’ and how to use them, go download and listen to this episode right now

               Text “more” to (858) 434-5316 for transcripts for this episode.


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